WitUp Ltd
Human-Driven Innovation
A UK-based tech company pioneering the integration of advanced technologies with a human-centric vision.
From Artificial Intelligence to Augmented Reality, we design the tools that empower people and ideas.
Our Vision
At WitUp, we believe innovation must serve humanity — not the other way around.
We envision a future where Artificial Intelligence, ethical technology, and quantum consciousness work together to elevate both individuals and organizations.
Our mission is to turn visionary ideas into impactful digital experiences that generate growth, wellbeing, and transformation.
What We Do
WitUp Ltd operates at the intersection of:
AI-driven Software & SaaS Products
Intelligent platforms for personal growth, business automation, and innovation
Blockchain & Smart Protocols
Decentralized solutions for security, verification, and legal-tech
Augmented & Virtual Reality
Immersive experiences that bridge physical and digital worlds
Digital Publishing & Storytelling
Phygital books, magazines, and immersive editorial experiences
Ethical Tech Consulting
Strategic guidance for responsible innovation and human-centered design
Future-Oriented Events
Global conferences connecting innovators, institutions, and thought leaders
Whether you're building the next mental fitness app, an AR-enhanced brand, or an AI-native platform — we help you design it with purpose.
We're not building software.
We're building better ways of thinking.
Our Founder
WitUp Ltd was founded by Giovanni Sapere, a visionary entrepreneur and innovation strategist based in London. With over 20 years of experience in creative tech, publishing and business transformation, Giovanni is the mind behind award-winning AR projects, global partnerships, and AI-powered platforms. His mission: to shape a future where human potential and technology evolve in harmony.
Our Philosophy
“Think Positive. Live Better.”
Our motto reflects the mindset behind every project we build. WitUp is not just a tech hub — it's a place where ideas grow, systems evolve, and people rise. We design digital tools that empower individuals to think better, create more, and connect deeply.
Company at a Glance
- Headquarters
- London, United Kingdom
- Fields
- AI, AR/VR, Blockchain, SaaS, Publishing
- Language
- International / Multilingual
- Key Assets
- WitUp.ai, The Patent®, MoreGlobe®, AI Human Driven™
- Partners
- Google, Microsoft, IFIA, Atlético Madrid, Giffoni, TEDx, Alfa Romeo