WitUp · Publishing
Ideas need stories. And stories need new forms.
An international magazine of inventions, books you can also read with your phone, a Summit that becomes a book and augmented reality sports collections by MoreGlobe. WitUp’s publishing grows out of Creatiwa Studio and carries on with new projects.
The Patent · Invention Magazine
Giving a voice to inventors around the world.
The Patent is the international magazine of inventions: patented systems, stories of young talent, technology, scientific research and sustainability, in print, digital and augmented reality editions.
Every year the editorial team covers innovation conferences and fairs, from CES in Las Vegas to Bixpo in Korea, from the Geneva Invention Show to the Maker Faires of Rome, Prague and Hannover, and interviews inventors in the video series “Il Brevetto”.
- Patents
- Eureka
- Startup
- Tech
- Science
- Life
- Entertainment
- Gadget
- Events
What makes it unique
- 01
Print, digital and AR
Point your phone at the printed magazine: articles and inventions open up into videos and augmented content.
- 02
IFIA media partner
The Patent is a media partner of IFIA, the International Federation of Inventors’ Associations, and of more than 40 fairs and events worldwide.
- 03
Il Brevetto
Video interviews with inventors, startups and universities, filmed on the floors of international fairs.
Books · Positive Library™
Books to read. And to live.
The Positive Library™ series brings back the classics of positive thinking with a new approach: editorial comments, ideas turned into quotes and MoreGlobe® augmented reality content.
As a Man Thinketh
James Allen’s classic in an interactive Italian edition edited by Giovanni Sapere. The first book in the series: point your phone at the cover and pages and the key passages come to life.
On Amazon
Human Driven AI
“The future is not awaited. It is created.” Giovanni Sapere’s book, previewed at the Human Driven AI Summit in Pompeii in 2026 and given to every participant.
The Summit
Events · Human Driven AI Summit
The Summit that puts people at the centre of artificial intelligence.
In Pompeii, at the Nexus conference centre, research, business and institutions discuss how to guide artificial intelligence instead of being driven by it. Two days of talks, interviews and meetings, promoted by the Human Driven AI Association with WitUp as main host.
The Summit at a glance
- 01
Pompeii
At the Nexus conference centre, near the excavations: the first edition on 19 September 2025, the second on 18 and 19 September 2026.
- 02
Research, business, institutions
Speakers from universities, technology companies and institutions, with partners such as Google Cloud, Microsoft, Lenovo and TIM Enterprise.
- 03
A book
The talks from the first two editions are collected in Giovanni Sapere’s book Human Driven AI, given to every participant.
MoreGlobe · Augmented reality
Sports collections by MoreGlobe.
MoreGlobe is the augmented reality platform born at Creatiwa Studio: print meets the smartphone, and a sticker becomes a video, an interview or a 3D model.
With MoreGlobe we produced official albums for Valentino Rossi, Atlético de Madrid, Salernitana, Empoli and Padova, and collections for Zenit St Petersburg, Ascoli and Pescara.
How it works
- 01
Two patented algorithms
AR Print Out™ and AR Recognition™ recognise the printed page and show the linked content on screen.
- 02
Free app
MoreGlobe is free for iPhone and Android: point it at a sticker with the logo to watch videos, interviews and 3D models.
- 03
Official licences
Every collection is made with the club or the champion: historical archives, exclusive images and products sold at newsstands and online.
MoreGlobe · Valentino Rossi
Da Zero a 46. Valentino Rossi’s story in augmented reality.
A collector album designed like a book: soft-touch cover, 116 pages, 18 chapters and 165 laminated cards. Point MoreGlobe at the cards to open 61 augmented reality contents and 9 3D models: wins, world titles, bikes, helmets, special liveries and celebrations.
The heart of the project is the overtakes chapter, each one mapped in augmented reality: from the pass on Aspar Martinez at Brno in 1996 to the one on Stoner at Laguna Seca’s Corkscrew. Made with VR|46 Racing Apparel and presented at Sky Sport’s Milan studios, in a special edition of 4,646 copies.
- VR|46 Racing Apparel
- Sky Sport
- Creatiwa Studio
- MoreGlobe
MoreGlobe · Atlético de Madrid
Sentimiento Rojiblanco. 120 years of Atlético de Madrid in augmented reality.
The official history album, licensed by Club Atlético de Madrid: 16 chapters and 548 stickers in four parts, from shirts and crests to captains, goalkeepers, coaches, presidents, fans and the women’s team.
More than 150 cards come to life with MoreGlobe: interviews, highlights of the greatest matches, fan chants, top goals and 3D models of stadiums, shirts and crests.
- Club Atlético de Madrid
- DAZN
- Creatiwa Studio
- MoreGlobe
MoreGlobe · Collections
Collector stories that step off the page.
Sentimento Granata
Salernitana’s centenary in stickers that come to life, and Highlights, the augmented reality album of the 2022-2023 Serie A season.
Sentimento Empoli
A hundred years of Empoli F.C. in 20 chapters and 500 stickers with archive photos: the first interactive album dedicated to the Azzurri, presented at the Empoli Store in December 2020.
Sentimento Padova
The 110 years of Calcio Padova in 20 chapters and 500 stickers, from the 1910 pioneers to today. Presented at Palazzo Moroni on 29 January 2021, the day the club was founded.
Do you have a story to publish?
A book, a collection, a magazine or an event: tell us your idea.