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WitUp · Innovation, technology and people

Shaping innovation.
Keeping people at the centre.

Digital products, editorial and cultural initiatives, informed technology decisions. The value of innovation is what it lets people achieve.

Digital products, editorial and cultural projects. Innovation is worth what it lets people achieve.

Think Positive.
Live Better.

Why WitUp

Technology opens up possibilities. People give them direction.

Technology opens up possibilities. People give them direction.

Innovation is not about chasing every new tool. It is about understanding what matters, choosing wisely and building what genuinely improves the way we live, learn and work.

Innovation is not chasing every new tool: it is choosing what matters and building what truly improves how we live and work.

More possibilities.
More awareness.
More room
for human potential.

From vision to action

Ideas create value when they become real.

Technology, content, design and experiences: we move ideas beyond the slide deck, towards working products.

Explore what is possibleWe start with questions, not software.
Build and evolveA project grows through use, feedback and improvement.
Connect people and expertiseInnovation rarely happens in isolation.
Explore our capabilities

Ideas create value when they become real.

Human Driven AI

Artificial intelligence accelerates change. People remain responsible for guiding it.

AI accelerates change. People remain responsible.

Understand before automating, keep people involved in decisions, weigh consequences and opportunities together.

Human Driven AI Summit
Explore Human Driven AIDiscover the Summit

Bring AI
into your business.
Intelligently.

WitUp for business

Human intelligence for AI adoption.

Start with the work you want to improve, not with a list of tools: understand the opportunities, prepare your teams and choose the right technologies. WitUp accompanies you from the first analysis to the adoption project.

First the work to improve, then the people, then the right technology. We guide you from the first analysis to adoption.

AI strategy consultingDirection first, tools second: we find where AI creates value in your business and define a realistic path.
AI trainingPeople first, tools second: teams prepared to use AI with method, awareness and critical thinking.
AI for business processesFewer manual steps, more time for what matters: automations that lighten everyday work.
AI for marketingMore structure for campaigns, more room for ideas: content, analysis and planning assisted by AI.
Explore AI AdoptionRequest a conversation

Start with one need.

People, institutions, businesses

Businesses, institutions and partners that have worked with our projects.

Businesses, institutions and partners of our projects.

Sponsors and partners of the Human Driven AI Summit, the media partnerships of The Patent, the editorial collaborations of MoreGlobe. Every relationship in its own role.

Summit sponsors and partners, The Patent's media partnerships, MoreGlobe's editorial collaborations.

Human Driven AI Summit · sponsors and partners
Google CloudGoogle CloudMicrosoftMicrosoftLenovoLenovoTIM EnterpriseTIM EnterpriseHID GlobalHID GlobalGiffoni Film FestivalGiffoni Film FestivalANSAANSAUniversità di SalernoUniversità di SalernoGoogle CloudGoogle CloudMicrosoftMicrosoftLenovoLenovoTIM EnterpriseTIM EnterpriseHID GlobalHID GlobalGiffoni Film FestivalGiffoni Film FestivalANSAANSAUniversità di SalernoUniversità di Salerno
The Patent · media partnerships
IFIAIFIAInventions GenevaInventions GenevaEuroinventEuroinventExpo 2020 DubaiExpo 2020 DubaiMaker Faire RomeMaker Faire RomeMaker Faire ViennaMaker Faire ViennaINTARGINTARGiCANiCANWIIPAWIIPAincoPatincoPatTaiwan Innotech ExpoTaiwan Innotech ExpoSmart Nation ExpoSmart Nation ExpoDMWFDMWFmarcus evansmarcus evansIFIAIFIAInventions GenevaInventions GenevaEuroinventEuroinventExpo 2020 DubaiExpo 2020 DubaiMaker Faire RomeMaker Faire RomeMaker Faire ViennaMaker Faire ViennaINTARGINTARGiCANiCANWIIPAWIIPAincoPatincoPatTaiwan Innotech ExpoTaiwan Innotech ExpoSmart Nation ExpoSmart Nation ExpoDMWFDMWFmarcus evansmarcus evans
MoreGlobe · editorial collaborations
VR46VR46Atlético MadridAtlético MadridZenit St. PetersburgZenit St. PetersburgEmpoli FCEmpoli FCUS Salernitana 1919US Salernitana 1919VR46VR46Atlético MadridAtlético MadridZenit St. PetersburgZenit St. PetersburgEmpoli FCEmpoli FCUS Salernitana 1919US Salernitana 1919

Partnerships matter for what they
make possible.

In the media

They have covered our projects.

RaiNews
la Repubblica
ANSA
Il Sole 24 Ore
Il Mattino
Adnkronos
Forbes
The Wall Street Journal
MIT Technology Review
The Patent
Knowledge Networks
Il Messaggero
Il Tempo
Libero Quotidiano
TechCrunch
The Times
Corriere del Mezzogiorno
Il Resto del Carlino
La Nazione
Askanews
Wired
Sky TG24
StartupItalia
Ninja
Everyeye Tech
Corriere dello Sport
Tuttosport
Il Centro
Libertà
DAZN
Marca
AS
Wall Street Italia
Il Tirreno
Costozero
Formiche

When a project
sparks a conversation, its story
travels further.

Ideas brought to life

A shared belief running through different projects.

WitUp.aiPersonal growth and AIA journey that doesn't start from scratch.Explore the project
C-NDAProtection of informationConfidentiality starts before sharing.Explore the project
The PatentInnovation publishingEvery invention deserves a story.Explore the project
Human Driven AICulture, debate and eventsThe future of AI should be debated. And guided.Explore the project
MoreGlobeAugmented publishingStories can live beyond the page.Explore the project

Many ways to innovate. One direction:
People.

Our story continues

The future is something we build together.

A new project, AI in your organisation, an experience that could meet ours: it can begin with a conversation.

A new project, AI in your organisation, an experience to share: it begins with a conversation.

Get in touch with WitUpDiscover our story

Think Positive.
Live Better.

Join the ecosystem of human-centered innovation.

Our platforms empower awareness, creativity, and consciousness.

Get in Touch

Which service are you interested in?

Contact Information

Partnership Opportunities

  • Tech collaborations & integrations
  • Publishing & content partnerships
  • Events & media initiatives
  • Custom software development
Explore All ProjectsBecome a Partner